About Art U Wear
About Us
Our designs and products are primarily based on the art and photography of Eden Watt.
Eden & Doug met at the University of Waterloo a ‘number of years’ ago where they studied math and computer science and followed with careers in the tech industry in consulting, management and business development while raising three sons.
Eden always had a yearning for artistic expression, beginning with her novel Vision Speak (2010), and with her decades of photography, film production, and other art forms. She has won many awards and been selected for shows with her photography. To see the list, her bio is here. Since retiring from the tech world, Eden has been focused full time on these artistic endeavours, even forming a Creative Club, and starting in January 2024, with the launch of Art U Wear. In addition to producing her art photography on silk scarves and other products, Eden works with other artist partners on murals and large scale implementations of art for public and private sector clients.
Doug was in leadership roles in business development, consulting and product management in both public and private sector for over two decades, primarily in the Healthcare space. While he still consults in these areas, he is also a cofounder of Art U Wear and is focused on growing our network of business clients and sales channels.
We are based in the beautiful South Georgian Bay area of Collingwood and you will notice many images reflect the beauty of this area, the GTA, and Muskoka. Eden uses a drone camera to capture aerial views of many scenes, especially ski and golf clubs.
About our Silk Products
Silk is the strongest natural fibre with four main types of natural silk produced around the world. Mulberry silk represents about 90% of silk production, with the mulberry silkworm (Bombyx mori) generally thought to be the highest quality. Our silk scarves are made with Mulberry silk. Modal silk threads are not obtained from worm-woven cocoons; they are human-made fibers made from beech tree wood. Modal fabric is extremely hard-wearing and keeps its shape and finish, even after frequent washing. Its silky texture also makes it comfortable for close-fitting intimate wear and is breathable. Modal silk is wholly natural, biodegradable, and sustainable. It is made from the wood pulp of renewable beech trees.
Art U Wear products reflect the Magic in your World
Unique fashion accessories and home decor you won't find anywhere else. Silk scarves, handbags, fun hats and buffs, yoga mats, cushion covers and blankets imprinted with our photo art. We also offer made to order prints in acrylic or metal, as well as promotional products, sneakers and more
We offer products that not only adorn the body but also celebrate the landscapes that surround us - and define us.
We focus on capturing the essence of our communities and the natural world with every image. Each photograph tells a story, and every garment is a wearable work of art.
We’ve selected scenes that give a sense of place and standalone as beautiful imagery but when wrapped and scrunched up into scarves, become more abstract with vibrant and interesting colour palettes. Our first products use imagery that is timeless and based on the natural world or of iconic local scenes, using quality fabrics.
We are a small business, based in Collingwood, Ontario. The images in our first collections feature photography and designs by Eden Watt (more on Eden's award-winning photography at edenrwatt.com). In addition to photography, Eden has partnered with artists to produce public art and murals with Future Day (futureday.ca)